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It was a style that was definitely underdone in this area. Many parts of the country had been exposed to more of a lower-bitter, lower-malt India Pale Ale that is a little more drinkable, not a bitter bomb, not a sweet, malty bomb. What makes Creature Comforts stand out in an increasingly crowded craft beer market? We were planning to start a new brewery in year five and we had to start planning for that in year two. But right now, we are three years old and we are making the amount of beer we had planned to be making in year five, according to our original plan. I think we responded pretty well and scaled pretty quickly. There was a quick demand that just blew up. We then had to try to scale up a company that at that time was less than a year old. When Tropicalia cans hit, all of a sudden we just couldn’t make enough. We thought that when we entered the Atlanta market we were really going to have to build the brand and work to get people to know us. In terms of challenges, growing at that rate has been rather difficult. But we have far outpaced our business plan and growth projections. We scaled back about 25 percent on the top growth breweries and we felt like we were aggressive, but people want to see growth on a business plan, so we thought we could do it. We looked at all the stats on who was growing the fastest and how fast could we grow as a brewery. We had a pretty aggressive growth plan in our business plan. What has surprised you the most about Creature Comforts’s first three years? Eater Atlanta recently spoke with Creature Comforts co-founder Adam Beauchamp about the brewery’s rapid success, plans for the future, and why every Atlanta beer drinker should make the drive to taste some of the best brews being made in Georgia. Located 70 miles east of Atlanta, a visit to Athens is an easy day trip for anyone looking to visit Creature Comforts and all that the Classic City has to offer. Since its debut, Creature Comforts’s Tropicalia has been the most in-demand Georgia-made beer in town. Since the Athens brewery’s debut just over three years ago, Creature Comforts has made some of the most in-demand beers in the south. If you live in metro Atlanta and are a fan of craft beer, you have probably considered leaving work early, or driving clear across town so that you could get to a beer shop to grab a six pack of Creature Comforts before it sold out in record time.